DESIGN COMPUTING CRAFT

Sales Promotion Design for Shop

This is a reference book that introduces a various sales promotion design for shop in Japan. The promotional tools, such as a shopping bag is able to play a role of the advertisement when it is carried around by customers. A shop card is useful for shop as business card. These promotional tools have an important function not only for the sales promotion, but also for branding to embody brand’s outlook. The promotional tool makes product looks more adorable and describes the unique concept of each shop. With plenty of color pictures, this book is showcasing various charming sales promotion design collected throughout Japan. These items may encourage people to make a collection or to do secondary use in daily life. This book is useful for designer, shop manager, and advertising agency and will be an archive of Japanese modern sales promotion.

size: 225 x 290 mm
176 pages (Full color)
Softcover with jacket
Japanese - English Bilingual
3,900 yen
ISBN:978-4-86100-987-7
Release date: 25th August 2015

Contents

Interview with Mitsukoshi*: Design Renewal of Shopping Bag. (*Well-established Japanese Department Store since 1673.)

Chapter 1 FASHION
Chapter 2 FOOD & DRINK
Chapter 3 SWEETS
Chapter 4 GOODS & OTHERS

Sales Promotion Design for Shop

size: 225 x 290 mm
176 pages (Full color)
Softcover with jacket
Japanese - English Bilingual
3,900 yen
ISBN:978-4-86100-987-7
Release date: 25th August 2015

 

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