DESIGN COMPUTING CRAFT

Brand Logo Design for Dynamic Identity

This book showcases “Dynamic Identities”, which is getting attention as new approach to make brands identity today. Companies and their identities are required to adapt to the fast changing social environment for their survival. It has been believed that the brand logo should be determined once it has been made. But nowadays, the logo is expected being flexible to adopt the most-advanced technology in order to respond the social changes and needs. These new attempts of making living brands are defined as “Dynamic Identity”. 97 brand logos from all over the world are analyzed in detail and six different techniques are described. This book is useful for the research on what the possibilities of creating a “Dynamic Identity” is, and what the future of branding could be.

size : 256 x 186 mm
224 pages (Full color)
Softcover with jacket
Japanese
3,200 yen
ISBN : 978-4-86100-998-3
Release Date : 25th September 2015

CONTENTS

-Special Interview with Issey Kitagawa (GRAPH) for Japanese Edition
-Contributed Article by Paul Hughes
-About “Dynamic Identities”

-CONTAINER
-WALLPAPER
-DNA
-FORMULA
-CUSTOMISED
-GENERATIVE

-Index

Brand Logo Design for Dynamic Identity

size : 256 x 186 mm
224 pages (Full color)
Softcover with jacket
Japanese
3,200 yen
ISBN : 978-4-86100-998-3
Release Date : 25th September 2015

 

Related Books
Category